One of the tasks that we have to do regularly as Mums
Did you know that nearly
one third of the UK’s clothing ends up in landfill?
Personally, I find this a little heartbreaking. Not only is the environmental impact alarming, but there’s an emotional element that tugs at my heartstrings too.
Every item of clothing that my children have worn has been chosen by me with love. Every garment that I have wrapped them in since birth holds a certain sentimental value. While I have kept one or two special pieces for their baby boxes, I am fully aware that hoarding every outfit that has touched their skin is just not an option.
So what is the answer?
I love the idea of passing on my lovingly selected pieces to another mother who will treasure them and delight in dressing her baby in them the way that I did. It makes me smile that my children’s beautiful clothing, outgrown but not worn out, can live on to bring joy to another family.
I recently learned about FAMTA
FAMTA is a reoccurring campaign that JoJo Maman Bebe have run every mother’s Day since 2015. It stands for From A Mother To Another and will be running from the 1st – 31st March 2019.
FAMTA is a recycling initiative developed by JoJo Maman Bebe to avoid clothes going to landfill and for them to be reused by those in need.
JoJo Maman Bebe
How can we get involved?
JoJo Maman Bebe
The donations need to be packaged up into little outfits. For example a top and shorts etc. Please label the age, either summer or winter, and girl or boy. You can drop these off to any JoJo store. For those who donate, JoJo Maman Bebe
Where does my package go?
The packages get sent out to their Head Office and warehouse in Newport, Wales. They sort through them all and package them up into lovely gift parcels. Once distributed into size and season, these boxes we will then send out to families in crisis in the UK
Support this lovely cause & give your beloved baby clothes a new life
I think that this is such a lovely and important campaign. I adore the idea that my baby clothes could go to someone in need. I just hope that they bring them the same delight that they brought me.
Why not pin this for later?
Disclosure: This is a collaborative post. JoJo Maman Bebe has sent me some dresses for my girls as a thank you for supporting them in raising awareness for this cause. Although I have not been paid any money for this, UK law requires me to mark this as an #ad